YSE Beauty, the clinically tested skincare brand founded by entrepreneur Molly Sims, has announced the successful close of a $15 million Series A growth equity investment. The substantial capital infusion will be used to fuel the brand’s accelerating momentum, including forthcoming expansion across all Sephora doors in the US and continued exponential growth in its direct e-commerce channel.
The funding round was led by Silas Capital, an emerging growth equity and venture capital firm specializing in next-generation consumer brands. The investment also saw participation from global private equity giant L Catterton, alongside existing investors Willow Growth Partners and Halogen Ventures.
Skincare for the Underserved Generation
YSE Beauty launched in 2023, driven by Molly Sims’ personal struggle with hyperpigmentation and her realization that women aged 35 and older were being underserved by the beauty industry. The brand is focused on delivering results-driven solutions without complicated routines, quickly earning acclaim for its clinically proven formulas and receiving numerous prestigious industry accolades, including multiple Allure Best of Beauty and Good Housekeeping Beauty Awards.
Molly Sims, Founder of YSE Beauty, highlighted the strategic alignment of the new partners: “There is so much synergy between our brand, the brands in the Silas Capital portfolio and L Catterton‘s deep strategic knowledge of the category. Both firms deeply understand the kind of women we speak to… It feels like a true alignment in vision and audience, making it the perfect fit.”
The brand experienced remarkable growth in 2025, with revenue climbing by 120%, and is projected to reach nearly $30 million in revenue next year, largely driven by its scaling wholesale expansion with Sephora.
Brian Thorne, Partner at Silas Capital, praised the brand’s foundation: “Molly’s approachable, yet authoritative voice has been a key driver in building the loyal and engaged community supporting the incredible momentum for YSE Beauty. Leveraging her insider network of dermatologists, estheticians, and makeup artists, she has curated a lineup of multi-functional essentials that cater to an underserved Gen X customer.”
📰 Editorial View: The Rise of the Authentic Celebrity-Founded Brand
YSE Beauty‘s successful Series A, co-led by sophisticated consumer growth firms Silas Capital and L Catterton, is not merely a celebrity endorsement story; it signifies a powerful investment thesis in demographic authenticity and clinical efficacy. The brand has correctly identified and catered to the Gen X and older Millennial customer (women 35+), a segment often overlooked by mass-market beauty brands that typically focus on younger demographics or push anti-aging narratives that can feel inauthentic.
Molly Sims’ decision to build the brand from her own experience battling hyperpigmentation provides a level of genuine resonance that has successfully translated into community loyalty and explosive revenue growth. This authentic narrative, combined with over three years of rigorous research and development to ensure clinically tested results, elevates YSE Beauty far above the noise of trend-driven beauty launches.
The capital will allow YSE Beauty to solidify its crucial retail partnership with Sephora by expanding to all doors, which is the gold standard for prestige beauty brand distribution. Furthermore, the projected doubling of the Sephora business alongside continued e-commerce momentum indicates a well-executed omni-channel strategy. With the strategic backing of Silas Capital, known for scaling next-generation CPG brands, and L Catterton, with its deep ties to the luxury consumer market, YSE Beauty is poised not just for growth, but for category leadership among the discerning, results-driven Gen X consumer.
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