MEQ Solutions, the Australian technology firm dedicated to objective measurement in the meat industry, today announced the close of an A$23 million (US $15 million) Series A funding round. The investment, led by global software investor Insight Partners, is set to dramatically accelerate the global rollout of MEQ Solutions’s AI-powered measurement suite across the $1 trillion red-meat market.
The red-meat trade remains one of the world’s largest supply chains still largely dependent on subjective grading and manual, visual inspection. MEQ Solutions is positioning itself as the global authority seeking to replace this intuition and approximation with verifiable, objective data. The new funding will expand operations and deepen partnerships in key global markets, including Australia, New Zealand, Brazil, and the United States.
MEQ Solutions‘s breakthrough lies in its integrated suite of hardware and advanced AI models. These tools provide real-time data on critical meat attributes like quality, yield, and eating characteristics across the entire supply chain—from live animals to finished products. The company recently achieved a world-first milestone: its MEQ Camera became the first video-based technology certified by the United States Department of Agriculture (USDA) for beef grading. This certification cements the Australian-built technology as a global benchmark for objective measurement in a complex, legacy industry.
Remo Carbone, Founder and CEO of MEQ Solutions, emphasized the mission: “We’re installing truth infrastructure for the red-meat industry, creating value, consistency and trust across the chain. Insight Partners‘ investment will enable us to further support our partners and grow our teams to capture the opportunity in front of us, with a particular focus on operational excellence.”
Unlocking New Commercial Models
Beyond operational efficiency, the technology facilitates entirely new commercial models. Processors can optimize yield and reduce waste, while producers receive clear, objective feedback that ensures more accurate payments based on demonstrated quality rather than estimated risk. Ultimately, brands gain the verifiable quality and provenance insights needed to enhance consumer trust and link market demand directly back to supply-chain decisions.
Connor Guess, Vice President at Insight Partners, expressed strong conviction in the company’s potential: “MEQ Solutions is well-positioned to be a category-defining company transforming how value is measured and shared in one of the world’s largest industries. Its combination of hardware, software and AI-driven analytics represents the next frontier for transparency, traceability and performance in food production.”
📰 Editorial View: The Dawn of Precision Agriculture for Meat
The Series A funding secured by MEQ Solutions is a pivotal moment for the global protein supply chain, underscoring the shift from traditional guesswork to Precision Agriculture powered by industrial AI. The fact that an industry worth over $1 trillion relies on human graders with subjective visual criteria is an enormous inefficiency ripe for disruption.
MEQ Solutions is tackling a fundamental economic problem: value recognition. By installing their technology—the MEQ Probe using proprietary laser systems to measure intramuscular fat (marbling) and the MEQ Camera for video-based grading—they create a universal, objective “language” for quality. This objective data eliminates variability and, more importantly, creates tangible commercial value for every participant. For producers, it allows them to manage feedlots and breeding for verifiable quality, commanding premium prices. For processors, it guarantees consistent product quality for brand programs, allowing them to monetize consistency. This full supply-chain transparency and objective verification is what global food security and brand integrity demand, and MEQ Solutions is setting the global standard, confirmed by the prestigious USDA certification. This makes their Australian-built solution a powerful example of how deep-tech applied to complex, established industries can unlock immense global value.
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