Field-sales intelligence startup Donna has raised $4.8 million in new funding to expand its AI-powered sales assistant across Europe and the United States, strengthening its position in the fast-growing field-sales enablement category. The round was led by Frontline Ventures, alongside participation from existing backers and a network of experienced angel investors.
Field sales teams, despite spending most of their time on the road, have historically relied on tools built for desk-based workflows. Low CRM adoption, fragmented context and routine administrative burdens continue to undermine productivity. Donna aims to eliminate these inefficiencies by transforming travel time, customer visits and in-between moments into valuable selling time.
The platform provides users with real-time prompts, customer context, meeting preparation, and fully automated admin tasks — capturing all interactions, updating CRM data and generating follow-ups automatically. Customers report up to 75% less administrative work, significant improvements in CRM data integrity and adoption, and up to 20% higher close rates.
What began as a voice-to-CRM solution has evolved into a multimodal, always-available AI assistant capable of handling routine tasks such as meeting notes, follow-up emails and contextual cues during field engagements. By building a “system of context” around each salesperson, Donna helps teams operate with consistency and efficiency across markets and industries.
Co-CEO and Co-Founder Nicolas Christiaen said field-sales professionals have long lacked purpose-built tools:
“They’re under pressure to do more with fewer resources, yet the tools designed for them have barely evolved. Donna changes that. She briefs you before every meeting, captures every detail during, and handles the admin after so field sales teams can focus entirely on their customers.”
Since launching in 2023, Donna has been adopted by field teams at ABB, Atlas Copco, Luminus and Liantis. The company has also forged strategic partnerships with Deloitte, PwC and Orion Global Solutions. Deep integrations with enterprise systems such as Salesforce, SAP, Microsoft Dynamics 365 and HubSpot further strengthen its value within enterprise sales ecosystems.
Funding will support product development, AI enhancements and expansion of go-to-market operations in Europe and North America.
Editorial Analysis: Why Donna Is Positioned to Redefine Field Sales Operations
Field sales remains one of the last major enterprise functions still underserved by modern AI tools. The majority of digital transformation has centred on office-bound sales teams, leaving field operators with outdated apps and fragmented workflows. Donna’s focus on mobility-first intelligence fills a long-standing gap and responds to a market where real-time insight and administrative automation can meaningfully influence revenue.
What sets Donna apart is its ability to operate at the intersection of context, automation and usability. Rather than introducing yet another tool for teams to manage, it embeds itself directly into existing workflows — capturing data, anticipating next steps and eliminating the repetitive work that often prevents field representatives from performing at their highest potential.
The company’s traction with large enterprises and partnerships with major consulting firms indicate that its technology is not only solving immediate workflow pain points but also addressing a broader industry need: converting previously lost context into actionable intelligence. If execution continues at this pace, Donna could emerge as the defining platform for the next generation of field-sales productivity.
If you need further assistance or have any corrections, please reach out to editor@thetimesmag.com.
