In an era where independent musicians often face capital constraints, Xposure Music has raised $42.5 million USD in debt and equity financing, bringing the company’s total funding past $50 million USD. The round includes debt financing from Andalusian Credit Partners and equity participation from select family offices and private investors, positioning the Montreal-based startup to significantly expand its artist financing and catalog acquisition initiatives.Founded in 2021, Xposure Music is co-led by Gregory Walfish and Ryan Garber, both co-founders and co-CEOs, who have pioneered a technology-driven approach to unlocking capital for independent artists. The company leverages proprietary valuation and machine-learning underwriting models to provide fast, transparent financing for music catalogs while connecting artists to a network of A&Rs, managers, and producers.“Independent artists should have access to the same level of financing and deal structures that were once limited to major stars,” said Gregory Walfish, co-founder and co-CEO of Xposure Music. “With this new capital and our underwriting technology, we are doubling down on our mission to be long-term partners for the next generation of independent artists.”Ryan Garber, co-founder and co-CEO of Xposure Music, added, “Our goal is to continue to serve as the gateway for emerging artists to access meaningful funding and take their careers to the next level, and this investment gives us the resources to make that possible.”The funding comes shortly after Xposure Music partnered with Too Lost, an independent music distribution platform, to accelerate acquisitions and distribution of music catalogs. In the past 18 months, the company has supported nearly 100 artists, and the new infusion of capital is expected to scale this effort significantly, enabling both broader catalog acquisitions and deeper engagement with independent musicians globally.
Editorial Perspective: Unlocking a new model for artist financing
The independent music sector has long been constrained by opaque financing mechanisms and limited access to capital. Xposure Music is redefining this landscape by combining technology, data, and financial structuring to make music assets more liquid and accessible. Unlike traditional models, the company allows artists to unlock value from their catalogs without ceding long-term control over their creative output.Moreover, the dual focus on artist support and catalog investment creates a scalable ecosystem. By integrating underwriting technology with strategic partnerships like Too Lost, Xposure Music is setting the stage for a new standard in how independent music is financed, marketed, and monetized.The company’s leadership team brings a combination of industry insight and operational experience. Gregory Walfish and Ryan Garber have consistently emphasized building long-term artist relationships, signaling that their growth strategy is grounded in both financial acumen and respect for creative stakeholders—a rare balance in music finance.With competition for music talent intensifying and digital distribution expanding, Xposure Music’s model positions it to become a key enabler for the next generation of global independent artists, while simultaneously creating a data-driven, scalable approach to catalog investment.
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