In a vote of confidence for embedded insurance’s growing role in European fintech, Stockholm-based Eir Insurance has secured €20 million in growth capital. The round was led by Endeit Capital, an Amsterdam-based investment firm focused on scaling European tech ventures, with participation from select family offices and existing shareholders.
Eir Insurance operates with a B2B2X white-label model, enabling partners — from retailers to SMEs — to embed fully digital insurance offerings into their existing platforms. The capital injection is set to accelerate the company’s product development, strengthen technical integrations, and deepen partnerships across its growing European network.
“Eir stands out in the European embedded insurtech space for its fully digital technology, agile product development, and its rapidly expanding partner network,” said Jonne de Leeuw, Partner at Endeit Capital. “We believe Eir is uniquely positioned to redefine how insurance is delivered and managed for both partners and customers.”
Digitising Insurance, Without Taking the Spotlight
Founded in 2019, Eir Insurance provides infrastructure that lets other companies sell insurance under their own brand. Its cloud-native, API-first platform uses AI to improve underwriting, automate claims processing, and enable partners to launch flexible, transparent policies tailored to their customer base.
Unlike direct-to-consumer insurtechs chasing market share, Eir Insurance is building the digital plumbing behind the scenes — allowing others to own the customer experience while Eir handles the compliance, product, and claims stack.
The model has generated tangible results. Gross written premiums have surpassed SEK 1,000 million — marking a 73% increase over the prior year. Eir Insurance currently operates in 10 countries including Sweden, Denmark, Norway, Finland, Germany, Greece, France, Italy, Spain, and the Netherlands, and holds cross-border licenses to operate in 12 more European markets.
“This investment is a testament to the value of our digital-first strategy and partnership model,” said Torgrim Lien, Founder & CEO of Eir Insurance. “Our mission is to make insurance simpler, more transparent, and more accessible across Europe — empowering our partners and customers with best-in-class technology and flexible solutions.”
The company plans to use the funding to further invest in its technology platform, expand its network of partners, and reinforce its risk management capabilities with reinsurance collaborations.
Editorial Perspective: A Silent Infrastructure Giant in the Making
What Eir Insurance is building goes far beyond traditional insurance. It is positioning itself as an embedded enabler — quietly powering digital insurance solutions that plug into everyday services and transactions. This places Eir in the same infrastructure-first mindset that has helped companies like Stripe and Adyen dominate adjacent fintech verticals.
With embedded insurance projected to become a $700B+ global opportunity by 2030, Eir’s approach — offering flexible, compliance-ready infrastructure to partners — is both scalable and capital-efficient. It avoids the CAC-heavy, brand-war approach of D2C insurtechs, instead doubling down on partner-driven growth through seamless API integrations.
Endeit Capital’s involvement further underscores the strategic potential of this model. The firm has a history of backing technology platforms that modernise legacy industries, and their bet on Eir Insurance is a strong signal that embedded insurance is ready to move from buzzword to backbone.
Crucially, Eir’s pan-European regulatory footprint — already spanning over 20 countries — gives it a first-mover advantage in an industry where licensing is as much a moat as technology. That makes Eir Insurance not just another insurtech, but a genuine infrastructure layer for Europe’s next wave of financial innovation.
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