In a significant boost for the B2B marketplace, Ghost, which connects top brands with retailers, has announced the completion of a $40 million Series C funding round led by global investment firm L Catterton. This funding round also saw participation from existing investors including USV, Cathay Innovation, Equal Ventures, and Eniac.
Ghost’s innovative tech-enabled marketplace has gained traction among over 6,000 members, comprising some of the most renowned brands and leading retailers across sectors like apparel, footwear, beauty, and home goods. The platform provides an efficient solution for brands to expand into new channels and geographies while connecting them with vetted buyers globally seeking surplus and wholesale inventory. With a strong focus on maintaining brand integrity and fostering relationships with hard-to-reach global partners, Ghost ensures that sellers can efficiently manage their surplus inventory at higher recovery values.
Since the completion of its Series B funding in August 2023, Ghost has significantly enhanced its platform through investments in infrastructure, artificial intelligence, and international expansion.
“We are highly focused on advancing our mission to be the most trusted inventory solution for the world’s best brands,” stated Josh Kaplan, Co-CEO of Ghost. “This investment from L Catterton will allow us to build on our momentum and capitalize on compelling product and geographic expansion opportunities.”
Dee Murthy, Co-CEO, echoed these sentiments, emphasizing the importance of L Catterton’s support: “Their global network and expertise in retail and sustainable growth will help us innovate and grow the Ghost ecosystem, addressing significant pain points for our members.”
The enthusiasm surrounding Ghost’s platform is echoed by Ian Friedman, Partner at L Catterton, who noted the strong customer appreciation for the platform’s user-friendly interface and advanced matching technology. “Ghost has demonstrated a remarkable ability to be a trusted partner in managing surplus inventory, and we see tremendous opportunity ahead for the business,” he remarked.
Editorial Perspective
Ghost stands at the forefront of a rapidly evolving retail landscape, effectively addressing the pressing issue of surplus inventory management. As brands increasingly seek efficient channels to optimize their excess stock, Ghost’s platform emerges as a beacon of innovation. The infusion of $40 million in Series C funding positions Ghost to further enhance its capabilities, allowing for the integration of advanced technologies and broader international reach.
In an industry where maintaining brand integrity is paramount, Ghost’s commitment to user-friendly technology and relationship building with vetted buyers creates a unique value proposition. This approach not only fosters trust among its members but also cultivates a more sustainable retail ecosystem. As consumer preferences shift and the demand for transparency grows, Ghost’s strategic direction appears poised for success, making it an attractive prospect for both investors and brands alike.
As Ghost continues to expand its operations and refine its platform, the company’s trajectory suggests a promising future that could redefine the norms of B2B commerce. The ongoing partnership with L Catterton, known for its deep industry insights and connections, could further accelerate this momentum.
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