In a move that reflects both strategic evolution and confidence in proven leadership, Fairway Home Mortgage has appointed Haley Parker as President of Elevate and Head of Business Development – West, marking a significant moment for one of the U.S.’s largest retail mortgage lenders.
The newly expanded role gives Parker dual responsibility over Elevate — Fairway Home Mortgage’s flagship national business development and events platform — and the company’s western regional growth engine, Fairway West, aimed at empowering loan officers through technology, marketing, and education.
This leadership shift comes amid a broader transformation of Fairway Home Mortgage’s brand identity under the banner “All Roads Lead Home.” With a focus on modernizing mortgage support for both clients and professionals, Parker’s role is designed to unify innovation with community impact.
“With Elevate and Fairway West, we’re giving our loan officers and partners not just the tools for today, but the strategies that will carry them into the future,” Parker stated. “None of this can be done without a powerful team, and this team is so talented. Very proud of them all.”
Under Parker’s guidance, Elevate has evolved from an internal initiative into a national growth catalyst, drawing participation from loan officers and real estate professionals across the country. The platform focuses on digital brand strategy, CRM, AI tools, and personalized marketing — positioning itself as a critical asset in an increasingly competitive industry.
“Under Haley Parker’s leadership, Elevate has grown into a cornerstone of Fairway Home Mortgage,” said Julie Fry, Chief People and Engagement Officer. “With seven cities already confirmed for 2026, the energy and expansion are undeniable.”
Recognized as a HousingWire Marketing Leader in both 2022 and 2024, Parker is no stranger to the national spotlight. Known for bridging culture with results, her leadership style has made her a respected figure not only within Fairway Home Mortgage, but also across the mortgage sector.
“Her work with Elevate has been incredible to witness first-hand,” added Jon Tobias, President of Branch Production. “She and her team empower loan officers through innovative branding and development strategies that directly impact business growth. Elevate is no longer just a program — it’s a movement.”
Editorial Insight: Why This Move Matters
This appointment isn’t just a nod to internal achievement — it’s a clear message from Fairway Home Mortgage that the company is doubling down on digital innovation and regional growth strategy at a national scale. The mortgage industry is experiencing seismic shifts, from AI-integrated customer journeys to digitally native buyer expectations, and companies that adapt quickly will set the tone for the decade ahead.
By choosing Parker — a leader grounded in execution, not just vision — Fairway Home Mortgage is setting a high bar for what leadership in a legacy financial institution can look like. Her combination of field-tested strategies and people-first management offers a template for how established companies can reinvent their future from the inside out.
Moreover, the “All Roads Lead Home” identity speaks to more than marketing. It’s a cultural repositioning that resonates with a generation of homebuyers seeking guidance, technology, and authenticity from their mortgage providers.
With Fairway Home Mortgage already licensed in all 50 states and ranked as the #2 retail lender in the country, this leadership investment points toward scalable, human-centered growth — and a deeper stake in shaping the future of lending.
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