Gensmo, an innovator in AI-powered fashion shopping, has secured over $60 million in seed funding to redefine how consumers explore and select personal style. The New York–based startup, founded and led by CEO Ning Hu, launched its real-time virtual “Try-On” feature in December 2024, allowing users to see garments on lifelike digital avatars—streamlining the path from inspiration to wardrobe.
Combining deep learning, computer vision, and style-preference AI, Gensmo enables mood board creation, outfit mixing, and “Vibe Imagine” scenes tailored to events or moods—integrating thrift finds and designer pieces seamlessly. “Our goal is not to make people more productive,” says Ning Hu, “It’s about helping them feel good in what they wear and more sure about their own taste.”
Driven by a founding team with rich experience at Google, Alibaba, and leading AI labs, Gensmo marries engineering excellence with fashion sensibility. During its beta phase, users generated over 10 million style matches and indexed 100 million products, while achieving viral traction on TikTok and Instagram. The app maintains high engagement as users rely on it for event dressing, gifting, and self-confidence building.
Investors recognize Gensmo’s unique value. The recent seed round sends a signal: fashion e‑commerce is ready for next‑gen AI that honors individuality rather than replacing it. Ning Hu, alumna of Google (Mobile Search lead), ex-VP at Alibaba, and CMU AI PhD, is steering the company toward intelligent, personalized wardrobe discovery.
🧭 Editorial Perspective
Gensmo enters the fashion-tech arena at a pivotal moment—when consumers crave personalization, sustainability, and convenience. Its virtual Try-On and “Vibe Imagine” tools tap into this cultural shift, empowering users to make smarter, more confident purchase decisions that reflect their identity.
Thanks to its consumer-centric experience and strong tech pedigree, Gensmo holds a competitive edge over traditional recommendation engines. The recent $60M+ raise provides substantial runway to scale partnerships with retailers and boutique brands while refining its AI-driven stylistic intelligence.
Moreover, Gensmo’s philosophy—that AI should complement, not replace, human taste—resonates in a marketplace wary of impersonal automation. By nurturing a fashion “companion” rather than a replacement, the startup is well positioned to lead the transformation of online retail toward deeper personalization and emotional engagement.
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