Best Day Brewing, recognized as the fastest-growing non-alcoholic craft beer brand in the United States, has successfully raised a total of $22.5 million in funding this year. This impressive backing from both new and existing investors highlights the burgeoning confidence in the non-alcoholic beverage sector, positioning Best Day Brewing firmly as the leading contender in this vibrant market.
Since its inception in 2022, Best Day Brewing has made significant strides in the non-alcoholic beer arena, quickly establishing itself as a key player. Recent data reveals a global non-alcoholic beer market valued at approximately $20 billion in 2023, with projections suggesting it will double to $40 billion by 2033. This upward trajectory underscores the growing demand for mindful drinking options among consumers.
Tate Huffard, CEO and Founder of Best Day Brewing, commented, “A shift is underway in drinking behaviors. The future is about choice. Today’s consumers, whether they identify as mindful drinkers, sober curious, or simply prefer a delicious beer without alcohol, are driving this change. Our brand is at the forefront of this movement, and this new funding will enhance our ability to reach a broader audience and support our expanding distribution network.”
This funding comes at a time when consumer attitudes towards alcohol are evolving. A recent study indicates that 65% of consumers are choosing to drink more mindfully, with a notable decline in alcohol consumption among younger adults. According to Gallup, only 62% of adults under 35 consume alcohol, a significant drop from 72% two decades ago.
Jane Armstrong Hockman, President of Best Day Brewing, added, “The non-alcoholic movement is not just a trend; it’s here to stay. Our entry into this market coincides with a surge in demand for quality non-alcoholic options. This funding will enable us to expand into new markets, introduce exciting new products, and foster a community of consumers who are eager for alternatives.”
Best Day Brewing’s commitment to quality is evident in its brewing process, where beer is initially brewed to full strength before the alcohol is carefully removed, preserving its rich flavors and aromas. The company offers a diverse range of brews, including West Coast IPA, Hazy IPA, Kölsch, and unique limited-edition flavors, all crafted with premium ingredients to ensure a top-tier experience.
As the company embarks on this new chapter, it not only aims to meet the growing consumer demand but also reinforces its dedication to sustainability, donating at least 1% of annual sales to approved nonprofits. With its products available online and in 35 states, including major retailers like Whole Foods, Trader Joe’s, and Target, Best Day Brewing is well-positioned for continued growth.
Editorial Perspective
Best Day Brewing is not merely participating in the non-alcoholic beer trend; it is leading a significant cultural shift. The increasing awareness of health and wellness among consumers, particularly younger generations, presents an extraordinary opportunity for brands that prioritize quality and craftsmanship. Best Day Brewing’s commitment to creating flavorful, non-alcoholic options places it in a unique position to cater to this evolving market.
Moreover, the company’s strategic use of funding to expand its distribution and product offerings reflects a well-thought-out approach to growth. As consumer preferences continue to evolve, brands that adapt while maintaining their core values—like Best Day Brewing—are likely to thrive. This foresight, combined with their innovative brewing process and dedication to community engagement, paints a promising picture for the brand’s future.
In conclusion, Best Day Brewing is not just a company but a pioneer in reshaping the landscape of drinking culture. As they continue to innovate and expand, they are well-positioned to inspire a new generation of drinkers who value choice and quality without the effects of alcohol.
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