Cambri, the pioneering AI-powered consumer insights platform, has successfully raised €8 million in a new funding round aimed at scaling its operations. This round welcomes new investors including Octopus Ventures and S4S Ventures, co-founded by industry veteran Sir Martin Sorrell. They join existing investors such as OpenOcean, Spintop Ventures, and The 98, which is co-led by former Nielsen US President Lynda Clarizio.
Cambri addresses a critical challenge in the market research sector: the notoriously high failure rate of product launches. Traditional methodologies often yield only about 40% accuracy in predicting product success, leading brands to squander resources on unviable offerings. In stark contrast, Cambri’s proprietary AI engine boasts a remarkable accuracy rate of over 80%, enabling brands to gain actionable insights and refine their products before launch. This innovative approach has driven Cambri’s impressive growth, with a reported 146% increase in annual recurring revenue.
Ben Harknett, CEO of Cambri, expressed optimism about the company’s trajectory: “Cambri is redefining how consumer insights drive innovation success. Our rapid international growth and strong partnerships with leading brands underscore the value of our proprietary AI models. The new funding from our experienced investors will significantly support our expansion efforts.”
Billy Fletcher, Global Director of Human Insights for Emerging Categories at Coca-Cola, emphasized Cambri’s value: “Cambri has helped us increase speed to deep and actionable insights. With Cambri, I get the trifecta of good, fast, and affordable.”
Sir Martin Sorrell highlighted Cambri’s potential to drive innovation within established brands, stating, “When brands like Coca-Cola and Carlsberg rely on Cambri’s AI platform for product innovation, it signifies the technology’s substantial impact.”
Editorial Opinion
Cambri’s recent funding round marks a significant step in the evolution of market research, a sector often characterized by outdated practices and imprecise methodologies. The company’s ability to provide high-accuracy predictions presents a paradigm shift, empowering brands to innovate with confidence. As consumer preferences become increasingly dynamic, the demand for responsive and insightful market research is greater than ever.
Cambri’s approach not only minimizes the risks associated with product launches but also enhances overall consumer satisfaction. By aligning product offerings with genuine market needs, the company is setting a new standard for how brands engage with consumers. This is especially crucial in a landscape where nearly 95% of products introduced annually fail to make an impact. The integration of Cambri’s advanced AI models into the innovation process can potentially mitigate these failures and foster a culture of continuous improvement.
Moreover, the backing from reputable investors like Octopus Ventures and S4S Ventures signals a strong vote of confidence in Cambri’s vision and operational model. With a commitment to delivering actionable insights and a clear focus on sustainable innovation, Cambri is poised to lead the charge in transforming how brands perceive and utilize consumer insights.
In conclusion, Cambri’s strategic use of AI not only addresses a pressing industry challenge but also positions the company as a key player in redefining market research for the future. As Cambri continues to scale and innovate, its impact on consumer brands could very well shape the next generation of product development and market engagement.
For more information about Cambri and its services, visit cambri.io.
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