Motion, the innovative creative analytics and research platform, has successfully raised $30 million in Series B funding, led by Inovia Capital with contributions from Threshold Ventures and existing investors including Headline, Abstract Ventures, and Sugar Capital. This latest funding round brings Motion’s total capital raised to $42 million, setting the stage for an accelerated product roadmap and enhanced analytics capabilities.
As the demand for creative strategists rises—professionals who bridge the gap between data and creativity—Motion provides the essential tools needed to research advertising trends, analyze performance, and inspire impactful campaigns. Since its inception in 2021, Motion has rapidly gained traction among top performance advertisers in the ecommerce and direct-to-consumer sectors, helping brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge analyze over $6 billion in media spend annually.
“Motion’s clients are industry leaders in paid social, and our goal is to make the creative strategist role accessible to all by equipping them with the tools to deliver winning ads,” stated Reza Khadjavi, CEO of Motion. The company has seen its workforce double in the past year, growing from 25 to 50 employees while expanding its customer base to over 1,000 in various sectors, including B2B SaaS and consumer applications.
In conjunction with this funding announcement, Motion unveiled a new product called Creative Research, which empowers brands to track competitor ads on paid social platforms. This tool not only helps monitor new advertising initiatives but also enables brands to build comprehensive swipe files from Facebook and TikTok, offering insights into media mixes, messaging, and landing pages of competitors.
Karam Nijjar, Partner at Inovia Capital, emphasized the strategic importance of Motion’s offerings: “The team’s experience positions them uniquely to become the command center for creative strategy within marketing organizations. They provide actionable insights that foster innovation rather than merely iterating existing ideas.”
In a notable addition to its leadership, the company announced that Dara Denney, a renowned YouTube and advertising influencer, will join as Chief Evangelist. Denney will focus on product direction, educational content, and training the next generation of creative strategists.
Editorial Perspective
Motion is not merely keeping pace with the evolving landscape of marketing; it is shaping its future. As brands increasingly recognize the value of creativity in driving success, the role of the creative strategist has never been more crucial. By offering tools that merge analytics with creativity, Motion is effectively empowering marketers to make informed decisions that can significantly enhance their campaign performance.
The launch of Creative Research demonstrates Motion’s commitment to innovation and understanding of market dynamics. In an era where data-driven insights are paramount, Motion’s solutions are well-positioned to facilitate deeper understanding and strategic planning for advertisers. This forward-thinking approach not only enhances the capabilities of marketing teams but also sets a new standard in the industry.Motion.
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