Create Wellness, Inc., a trailblazer in the health and wellness sector, has successfully raised $5 million in Series A funding, spearheaded by Unilever Ventures. This latest investment boosts Create Wellness’ total funding to $7.3 million. The funds will be instrumental in advancing the company’s mission to broaden access to its pioneering creatine-based products.
Founded by CEO Dan McCormick, Create Wellness has rapidly emerged as a leader in the wellness industry. Renowned for its innovative creatine monohydrate gummies, the company is revolutionizing the perception of creatine supplementation through targeted education and dynamic content. Create’s products are now available nationwide at major retailers including GNC and Wegmans, on Amazon, and through the company’s official website.
Since its inception, Create Wellness has achieved remarkable financial milestones, generating over $15 million in net revenue and distributing more than 20 million creatine gummies. The new Series A funding will support the expansion of the core team, enhance product research and development, and accelerate growth in retail channels.
Creatine, widely recognized for its extensive research backing, offers benefits beyond athletic performance, including improved strength, recovery, and cognitive function. Dan McCormick, CEO of Create Wellness, expressed enthusiasm about the future: “Unilever Ventures’ support underscores our belief in the mainstream potential of creatine supplementation. This investment will empower us to build a top-tier team, introduce new creatine-centric products, forge major retail partnerships, and enhance our customer service.”
Izzy Hemington, Principal at Unilever Ventures, shared, “Creatine’s well-documented benefits extend across various domains of health, not just sports nutrition. We are impressed by the swift progress Dan and his team have made and are excited to collaborate on advancing Create Wellness’ vision to reshape the creatine market with products that appeal to a diverse audience.”
Create Wellness gummies feature Creapure® creatine monohydrate, are rigorously tested for potency by Eurofins, and hold NSF for Sport Certification. Co-founder and President Sienna Mori highlighted the company’s commitment: “Our focus is on delivering premium-quality products with superior ingredients, validated by leading institutions. Building trust with our customers is paramount.”
Editorial Opinion
The successful Series A funding round for Create Wellness underscores a significant shift in the wellness industry. The company’s focus on creatine-based products, coupled with rigorous testing and certification, positions it uniquely within a crowded market. As consumer awareness and interest in creatine’s broad benefits expand, Create Wellness is poised to capitalize on this momentum with its innovative approach.
Create Wellness is not only transforming the way we think about creatine supplementation but is also setting a new standard for product quality and transparency. By aligning with reputable partners and investing in research and development, Create Wellness is well-positioned for substantial growth and impact in the wellness sector. Their strategy reflects a forward-thinking approach that could inspire further innovation across the industry. trycreate.co
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