Steerlab, a Paris-based AI startup, has successfully raised €1.7 million in a pre-seed funding round, positioning itself to revolutionize the sales workflow automation landscape. The investment underscores a robust commitment to developing an advanced AI platform aimed at automating responses to Requests For Proposals (RFPs) and security questionnaires. This platform promises to enhance efficiency for PreSales and security teams by automating up to 80% of response-related tasks, ultimately driving higher success rates in securing deals.
The funding will be utilized to bolster Steerlab‘s engineering team and scale its sales operations, with a strategic focus on expanding its footprint across the United States and Europe. Steerlab‘s global ambition is supported by a diverse group of investors, led by Dreamcraft VC, a Nordic early-stage investor. Significant contributions also came from Heartfelt_, a Berlin-based firm launched by the managers of APX, Lumière AI Ventures, and over 20 carefully selected angel investors from leading firms including AWS, Cloudflare, Databricks, and Datadome. Additionally, Steerlab has been recognized and supported by Station F, the world’s largest startup hub run by Xavier Niel, following its selection as one of the top startups in its exclusive program.
Rami Iguerwane, CEO of Steerlab, expressed enthusiasm about the investment, stating, “We’re thrilled to have earned the backing of such esteemed investors who share our vision. Our mission extends beyond simply providing an AI co-pilot for RFPs; we are determined to redefine the entire response workflow and enable our clients to focus on what truly matters—winning more deals.” Iguerwane emphasized that this funding will accelerate Steerlab’s goal of becoming a global leader in the sales workflow automation sector, reflecting its commitment to international growth and a multicultural team.
Steerlab’s innovative approach integrates fine-tuned language models and Multi-Modal agentic AI systems to automate and optimize the RFP and security questionnaire response process. The company aims to empower PreSales teams in B2B software firms by streamlining proposal creation and providing actionable insights that significantly increase the likelihood of securing new deals. By eliminating repetitive tasks, Steerlab allows teams to concentrate on the critical human elements of closing deals.
Mathilde Lyet, Investment Manager at Dreamcraft Ventures, praised the Steerlab founders, saying, “From the outset, we have been impressed by Rami Iguerwane and Othmane Hamzaoui’s commitment to addressing the critical inefficiencies in the tender response process, a challenge they know intimately. Their rapid iteration based on market feedback ensures their AI platform effectively meets customer needs, and we are excited to support a team so dedicated to leveraging GenAI technologies to tackle a significant pain point in the B2B sales process.”
Editorial Opinion:
Steerlab’s potential in the sales automation sector is nothing short of remarkable. The company’s innovative use of AI to address the inefficiencies in responding to RFPs and security questionnaires represents a significant leap forward in transforming sales processes. By automating repetitive and time-consuming tasks, Steerlab not only enhances operational efficiency but also amplifies the strategic focus of PreSales teams on building relationships and closing deals.
The company’s emphasis on leveraging advanced AI technologies aligns well with the growing demand for intelligent automation solutions in the B2B sector. With a robust international investment backing and a clear vision for global expansion, Steerlab is well-positioned to make a profound impact on the industry. The strategic decision to integrate Multi-Modal agentic AI systems indicates a forward-thinking approach that could set new standards for sales workflow automation.
As the industry continues to evolve, Steerlab’s commitment to innovation and efficiency will likely play a pivotal role in shaping the future of sales processes. Their success in executing this vision will not only enhance their competitive edge but also offer valuable insights for other players in the technology and sales domains.
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