Tallinn-based Viacurrent, a pioneering app focused on employee financial wellness, has secured a strategic investment from Amsterdam’s Rockstart, a prominent early-stage accelerator and venture capital firm. Joining the investment round is angel investor Kristjan N., though the exact funding amount remains undisclosed.
Viacurrent, spearheaded by Hendrik Ojamaa, Arnold Veltmann, and Johannes Ööpik, is revolutionizing employee financial management by offering a seamless integration with company time and accounting systems. The app allows employees to access up to 50% of their earned salary before payday, improving financial stability and enhancing overall employee satisfaction.
Hendrik Ojamaa, CEO and Co-Founder of Viacurrent, expressed enthusiasm about the partnership with Rockstart, emphasizing its potential to drive the company’s mission of financial inclusion for European frontline workers. “We are excited to collaborate with Rockstart, leveraging their extensive network and expertise to scale our impact,” said Ojamaa.
Rockstart’s investment approach is focused on empowering purpose-driven startups across Energy, AgriFood, and Emerging Technologies sectors. The firm has a proven track record of supporting early-stage companies, with notable exits including Wercker and Dan.com. Michael Bjørnlund, Managing Partner at Rockstart Emerging Tech, praised Viacurrent’s innovative solution and the team’s dedication. “Viacurrent’s blend of insight and determination makes them an ideal partner as we work together to advance smarter payment solutions,” Bjørnlund stated.
Editorial Opinion:
Viacurrent’s innovative approach addresses a critical need in the workforce by providing employees with greater financial flexibility. In an era where financial wellness is becoming increasingly vital, Viacurrent’s solution not only enhances employees’ financial stability but also offers significant benefits to employers, including improved recruitment and retention. The support from Rockstart and angel investors underscores the promising future of Viacurrent and its potential to set new standards in employee financial management.
By transforming the traditional payday model, Viacurrent is paving the way for more equitable and efficient financial practices. As they continue to expand across Europe, their impact on the industry could be profound, potentially influencing how businesses approach employee compensation and financial wellness in the years to come.
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