Avoli, the pioneering athletic brand dedicated to the performance needs of women and girl volleyball players, has marked its first anniversary with a series of significant achievements. The company announced the successful closure of its seed funding round, surpassing its initial target with $2.1 million raised. This funding round saw contributions from prominent figures in the athletic footwear and volleyball industries, including Ho Nam of Altos Ventures, Blythe Jack of TSG Consumer Partners, and Pete Saperstone of Greycroft Partners.
In addition to securing funding, Avoli has made strides in expanding its market presence. The brand has signed seven top women’s college volleyball athletes, including Anna DeBeer of the University of Louisville and Lauren Briseño of Baylor University, who will star in Avoli’s upcoming “Hits Different” marketing campaign. This collaboration aims to highlight Avoli’s commitment to supporting female athletes and enhancing their on-court performance.
Avoli has also entered into an exclusive partnership with SCHEELS, a leading sports retailer, to offer its footwear at select locations across the U.S. This strategic move will significantly increase the brand’s accessibility to its target market, aligning with Avoli’s mission to provide high-performance footwear tailored specifically for volleyball.
Rick Anguilla, Co-founder of Avoli, expressed enthusiasm about the company’s growth: “Our first year has been remarkable, and the support from SCHEELS and our investors positions us well to further our mission. This partnership and funding will enable us to reach more athletes and elevate the sport of volleyball.”
Editorial Perspective:
Avoli’s trajectory exemplifies how niche sports brands can make a significant impact by focusing on specific athlete needs. The company’s dedication to women’s volleyball, combined with its strategic investments and high-profile endorsements, underscores its potential to lead in a specialized market. The exclusive retail partnership with SCHEELS is particularly noteworthy, as it demonstrates a commitment to making top-tier, sport-specific products more accessible to athletes nationwide. With an impressive roster of athletic endorsements and a clear vision for growth, Avoli is poised to make a lasting impact in the world of sports footwear. avoli.com.
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