Heidi, the innovative Bristol-based ski holiday booking platform, has raised a staggering £5.6 million in its latest funding round, solidifying its position as a frontrunner in the UK’s ski travel sector. Founded in 2018 by brothers Marcus and Alexander Blunt, Heidi has swiftly carved out a niche by offering unparalleled flexibility and choice to winter sports enthusiasts. The funding, led by Mercia Ventures with participation from Active Partners and private investors, marks a pivotal moment for the company poised for significant expansion.
Heidi’s technology empowers customers to curate bespoke ski packages with over 6,000 accommodation options across more than 400 resorts. This includes tailoring departure dates, length of stay, and selecting amenities such as proximity to slopes or snow quality. Moreover, the platform facilitates seamless group bookings from diverse locations, encompassing everything from lift passes to ski equipment hire.
Marcus Blunt, CEO of Heidi, expressed enthusiasm about the future trajectory of the company, stating, “The support from our investors underscores the demand for flexible ski holidays. Our goal is not only to expand our footprint but also to redefine the ski holiday experience through technology and personalized service.”
Since its inception, Heidi has seen remarkable growth, reporting a revenue surge from £8.8 million in 2022 to £37 million in 2024. The infusion of capital will bolster its platform development, augment customer support capabilities, and fuel employment opportunities with plans to add over 20 new positions in the coming year.
Jan Oosthuizen of Mercia Ventures emphasized the strategic value of Heidi’s proposition, highlighting, “Marcus and Alexander have cultivated a business that resonates deeply with both traditional holidaymakers seeking flexibility and independent travelers looking for comprehensive booking solutions.”
The appointment of industry veterans Sarah Doyle as Chair, alongside Miles Hill and Michael Rivis as Non-executive Directors, underscores Heidi’s commitment to strategic governance and operational excellence. With a robust foundation and ambitious growth targets, Heidi is poised to elevate the standard of ski holiday bookings, promising continued innovation and customer-centric solutions. Source: Tech.eu
Editorial Opinion: Pioneering Ski Travel Innovation
Heidi’s recent £5.6 million funding round represents more than just financial backing; it signifies a pivotal moment in the evolution of ski holiday booking platforms. The ski travel industry, historically dominated by rigid package offerings, is undergoing a transformation led by companies like Heidi. This investment not only validates their approach but also underscores the growing demand for flexible, customizable travel experiences.
In an era where travelers increasingly prioritize personalization and convenience, Heidi’s technology-driven approach meets a critical need. By empowering customers to tailor every aspect of their ski holiday, from accommodation preferences to logistical details, Heidi has positioned itself at the forefront of industry innovation. The funding infusion will undoubtedly accelerate their expansion efforts, enabling them to reach more travelers and enhance service delivery.
As the global travel landscape continues to evolve, investments in platforms like Heidi highlight the resilience and adaptability of the ski tourism sector. By leveraging advanced technology and a customer-first mentality, Heidi not only enhances the vacation experience but also sets a new standard for what modern travelers expect. This funding round is not just about growth; it’s a testament to the transformative impact of innovation in niche travel markets.
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