Directo, a pioneering Spanish travel technology startup, emerges from stealth mode with a significant milestone: securing $1 million in seed funding for its innovative travel price comparison software. Founded by industry veterans Pierre Becerril, Julian Toledo, Sofia Canepa, and Marina Guastavino, Directo introduces a Chrome extension designed to empower travelers by enabling commission-free comparison of accommodation deals directly from hotel and vacation rental websites. Since its beta launch in September 2023, Directo has rapidly amassed a dedicated user base of 100,000 travelers seeking transparent and cost-effective travel options.
In an era where transparency and affordability in travel accommodations are increasingly valued, Directo’s Chrome extension fills a critical niche. By simplifying the process of finding and booking directly through hotel and rental property websites, Directo not only enhances user experience but also supports hoteliers in regaining control over their distribution channels.
The $1 million seed funding round was led by prominent investors including French VC firm Kima Ventures, Calafia—an angel group of Global Female Tech Leaders, and travel specialist fund Derive Ventures, alongside support from 26 angel investors. This strategic backing not only validates Directo’s innovative approach but also positions the company for accelerated growth and expansion in the competitive travel technology landscape. Source: Tech.eu
Editorial Opinion: Pioneering Transparent Travel Solutions
Directo’s recent $1 million seed funding marks a pivotal moment in the evolution of travel technology, particularly in empowering consumers and supporting hotel industry dynamics. The rise of Directo’s Chrome extension reflects a growing demand for tools that facilitate direct booking, offering travelers unparalleled access to competitive prices while enabling hotels to maintain autonomy over their pricing strategies.
With the global travel industry poised for recovery post-pandemic, solutions like Directo play a crucial role in reshaping traveler expectations and industry practices. By fostering direct relationships between travelers and accommodation providers, Directo not only enhances price transparency but also promotes a fairer distribution of revenues within the hospitality sector.
Investments from Kima Ventures, Calafia, Derive Ventures, and a network of angel investors underscore confidence in Directo’s potential to disrupt traditional booking models and drive innovation in travel technology. This funding injection will enable Directo to enhance its platform capabilities, scale its user base, and further solidify its position as a leader in the travel price comparison sector.
As Directo continues to innovate and expand its footprint, the travel industry can anticipate continued advancements in technology-driven solutions that prioritize user empowerment and industry sustainability.
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