Varsity Brands Appoints Lisa Olivieri as Chief Security Officer to Enhance Safety Initiatives

Varsity Brands, a leader in sport and spirit experiences, proudly welcomes Lisa Olivieri as its inaugural Chief Security Officer (CSO). With a distinguished career spanning roles such as Global Head of Safety and Security at Wayfair and leadership in the United States Secret Service, Lisa Olivieri brings over two decades of expertise in law enforcement and security operations to her new role.

As CSO, Lisa Olivieri will oversee comprehensive safety measures across Varsity Brands’ diverse portfolio, including events, competitions, and facilities. Reporting directly to Burton Brillhart, General Counsel and Chief Legal Officer, her mandate includes enhancing existing security protocols and fostering a culture of safety throughout the organization.

Adam Blumenfeld, CEO of Varsity Brands, expressed confidence in Lisa’s appointment, emphasizing her proven track record in developing robust safety programs and managing complex security operations. “Lisa’s leadership will be instrumental in advancing our commitment to safety across all facets of Varsity Brands,” he noted.

Lisa Olivieri’s appointment underscores Varsity Brands’ proactive approach to safety, further supported by the engagement of renowned security consultants and the establishment of dedicated safety committees. These initiatives reaffirm the company’s dedication to maintaining industry-leading safety standards and protecting its participants and stakeholders. www.varsitybrands.com.

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