Lucid Group, Inc. (NASDAQ: LCID), a pioneer in advanced electric vehicles, proudly announces the appointment of Nick Twork as Head of Global Communications. Twork brings over two decades of strategic communication and marketing expertise from leading automotive and technology sectors worldwide.
In his new role, Nick Twork will oversee Lucid’s comprehensive global communications strategy, encompassing product launches, corporate messaging, financial communications, and media relations. Reporting directly to Lucid’s CEO and CTO, Peter Rawlinson, Twork will play a pivotal role in advancing Lucid’s mission to revolutionize sustainable transportation.
Peter Rawlinson, CEO and CTO of Lucid, expressed confidence in Twork’s ability to elevate Lucid’s brand awareness and support its ambitious growth initiatives: “Nick has a unique blend of industry acumen and a deep commitment to advancing our vision for decarbonizing transportation. His leadership will be instrumental as we prepare for the production launch of Lucid Gravity, our highly anticipated SUV.”
Nick Twork joins Lucid from ONE (Our Next Energy), where he co-founded an energy storage company and held key leadership roles at renowned automotive brands such as Ford, GM, Porsche, Infiniti, and Renault-Nissan-Mitsubishi. His journalistic background and extensive experience in global communications positions him well to drive Lucid’s communication efforts forward.
“I’m thrilled to contribute to Lucid’s exceptional team and its mission to lead the EV industry with groundbreaking technology,” said Nick Twork. “As a long-time advocate for zero-emission transportation, I am eager to amplify Lucid’s impact in accelerating the transition to sustainable mobility and energy solutions.” Lucid Group continues to innovate with its flagship Lucid Air sedan and prepares for the production of Lucid Gravity at its advanced manufacturing facility in Arizona. www.lucidmotors.com.
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