Innosphere Ventures Fund has announced a strategic investment in Nickelytics, a trailblazer in blending out-of-home (OOH) and digital advertising to drive measurable return on investment (ROI). This partnership aims to accelerate Nickelytics’ growth and further enrich its pioneering advertising platforms.
Nickelytics leads the charge in OOH advertising with innovative solutions such as vehicle wraps and sidewalk robots, offering brands and agencies unparalleled avenues for impactful marketing. By forging partnerships with mobility brands, Nickelytics not only enhances advertising reach but also creates new revenue streams through these unconventional channels, delivering compelling ad campaigns and quantifiable ROI.
“This investment from Innosphere Ventures marks a significant milestone for Nickelytics. We are excited to collaborate with seasoned industry leaders like John Smith and his team, whose expertise will be pivotal in scaling our operations and enhancing client satisfaction,” commented Judah Longgrear, CEO and co-founder of Nickelytics.
“Nickelytics epitomizes a forward-thinking approach to out-of-home advertising, effectively bridging the gap between physical and digital marketing realms. We are enthusiastic about supporting Nickelytics in their mission to redefine advertising standards. Their commitment to delivering tangible ROI and fostering innovation perfectly aligns with our investment philosophy. We eagerly anticipate partnering with Judah and his team to drive mutual growth and success,” stated John Smith, General Partner at Innosphere Ventures. www.nickelytics.com.
Nickelytics’ innovative approach to out-of-home (OOH) advertising positions them for exciting growth. Their focus on integrating physical and digital marketing through car wraps, sidewalk robots, and strategic partnerships leverages a powerful combination. Not only does this expand brand reach, but it also creates new revenue streams for mobility partners. Furthermore, Nickelytics’ commitment to measurable ROI resonates with advertisers seeking a clear return on their investment. This data-driven approach stands out in the OOH advertising landscape. With the backing of industry veterans like Innosphere Ventures, Nickelytics appears to be on the right track to redefine OOH advertising standards and deliver success for both advertisers and its partners.
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