Latch, Inc., rebranding as DOOR, has announced its acquisition of HelloTech, Inc., a leading provider of on-demand, in-home technology support services. This strategic move marks the official launch of DOOR Services, leveraging HelloTech’s robust platform alongside technology obtained through Latch’s previous acquisition of Honest Day’s Work (HDW). DOOR Services will introduce a full suite of amenities to multifamily buildings, enabling residents to conveniently access and book various service providers, including tech support, housekeeping, and pet care.
Jamie Siminoff, Chief Doorman at DOOR, expressed enthusiasm about the acquisition: “We’re excited to merge with HelloTech to advance our vision for DOOR Services. HelloTech’s extensive experience servicing over 100,000 residences annually, combined with HDW’s capabilities, will allow us to expand beyond tech support to meet daily resident needs.”
Founded in 2014 and headquartered in Los Angeles, HelloTech has established a strong reputation for its seamless installation and support of a wide array of electronics, including smart home devices and entertainment systems. Greg Steiner, CEO of HelloTech, emphasized the alignment of HelloTech’s customer-centric approach with DOOR’s mission to streamline access to high-quality services for residents and property managers alike.
Under the leadership of Micah Stone, promoted to President of DOOR Services, the acquisition of HelloTech as a subsidiary of Latch is expected to enhance operational capabilities and service offerings nationwide. The integration of HelloTech into DOOR Services is projected to strengthen both companies’ positions in delivering enhanced home services efficiently.
DOOR aims to redefine residential living through its comprehensive app, designed to unify products, services, technology, and community interactions. Rooted in Latch’s advanced access control systems, the DOOR app features the Doorman AI assistant, tailored to provide timely information and manage various aspects of residential living, from maintenance requests to service provider bookings. www.DOOR.com.
Editorial Opinion:
DOOR is poised at the forefront of redefining residential living experiences with its strategic acquisitions and innovative approach to integrating technology into everyday services. By acquiring HelloTech and leveraging its extensive expertise in delivering in-home technology support nationwide, DOOR not only expands its service offerings but also enhances operational efficiencies. The integration of HelloTech’s robust platform with DOOR Services marks a pivotal step towards offering comprehensive solutions for multifamily buildings, empowering residents to easily access a range of essential services from tech support to household assistance through a unified platform. Under the visionary leadership of Jamie Siminoff and with Micah Stone spearheading DOOR Services, the company is well-positioned to capitalize on the growing demand for streamlined residential management solutions. The synergies between HelloTech’s established customer base and DOOR’s innovative technologies, including the Doorman AI assistant, promise to set new standards in convenience and service excellence within the real estate sector. As DOOR continues to innovate and expand its footprint, supported by strong partnerships and a commitment to enhancing resident satisfaction, it anticipates a future where technology-driven solutions redefine the urban living landscape, setting benchmarks for integrated residential services and operational efficiency.
