Donna Raises €1.6 Million to Revolutionize Sales with AI Assistant

Ghent-based AI startup Donna secures €1.6 million in pre-seed funding from prominent US and European investors, including Pitchdrive, Everywhere Ventures, Fortino, Syndicate One, and WeLoveFounders, alongside notable angel investors. This investment aims to bolster Donna’s team expansion and accelerate its ambitious rollout across Europe and the United States.

Founded by seasoned entrepreneurs Nicolas Christiaen and Jonas Deprez, Donna addresses a critical pain point for sales professionals by automating CRM data entry. Christiaen, previously the founder of fintech firm Cashforce, and Deprez, founder of retail data company Daltix, bring extensive industry experience to Donna’s helm.

“At the core of Donna’s mission is empowering sales professionals on the move,” explained Jonas Deprez, co-CEO and co-founder. “Our AI assistant seamlessly integrates into their workflow, automating administrative tasks like CRM updates and follow-up emails, allowing salespeople to focus more on selling.”

Donna’s AI-powered assistant operates across familiar platforms such as WhatsApp, iMessage, and email, ensuring compatibility with users’ preferred communication tools. It also integrates effortlessly with popular CRM systems like Salesforce and HubSpot, enhancing its utility and adoption among diverse industries including foodservice, business services, real estate, and construction.

With a rapidly growing user base and strong industry interest, Donna exemplifies the innovative spirit of Ghent’s startup ecosystem. The team’s vision extends beyond reducing administrative burdens; they aim to provide every salesperson with a personalized assistant at a fraction of the cost of traditional solutions.

Investors, including tech luminaries such as Felix Van de Maele of Collibra and Matthias Geeroms of Lighthouse, recognize Donna’s potential to transform sales processes through AI-driven efficiency. This funding round underscores confidence in Donna’s ability to reshape how sales teams operate, marking a significant milestone in its journey towards industry disruption. Source: Eu-Startups

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