Egyptian fintech startup Bokra is set to redefine wealth management in the MENA region with a pioneering platform offering goal-based investment and saving products backed by asset-backed securities. Founded on principles of inclusivity, transparency, and social responsibility, Bokra aims to empower individuals and SMEs by democratizing access to sophisticated financial tools.
Scheduled for launch in the second quarter of this year, Bokra’s app stands out as the first in the region to integrate asset-backed securities into its investment framework. Users begin their journey by completing a comprehensive questionnaire, which assesses their risk appetite, investment horizon, and monthly contribution capacity. Based on these insights, Bokra tailors personalized portfolios encompassing a diverse array of asset classes aligned with individual financial goals.
Ayman El-Sawy, founder and CEO of Bokra, highlighted the platform’s unique features: “Our app not only facilitates goal-oriented investment planning but also incorporates ‘scenario-playing’ functionalities to project potential yields. Additionally, a user-friendly dashboard ensures continuous monitoring and management of financial objectives.”
Bokra’s pre-launch success underscores its robust market entry strategy, having secured a significant $4.6 million pre-seed funding round led by DisrupTech Ventures and SS Capital, among other investors. This capital infusion will support the app’s rollout, expand product offerings, and fuel rapid expansion across MENA markets.
“Our vision is to bridge the gap in wealth management solutions by offering accessible, value-aligned investment opportunities,” El-Sawy explained. “We are poised to introduce our platform simultaneously in Egypt, Saudi Arabia, and the UAE, with future plans to extend our footprint across the GCC.”
Beyond geographical expansion, Bokra aims to diversify revenue streams through innovative monetization strategies, focusing on scalable products designed to seamlessly integrate into daily financial routines.
“Our commitment to empowering users to achieve financial success through asset-backed securities sets us apart within the fintech landscape of Egypt and beyond,” emphasized El-Sawy.
As Bokra prepares to launch and expand its footprint in key regional markets, the startup anticipates becoming a cornerstone in MENA’s fintech evolution, offering transformative solutions tailored to meet the evolving needs of retail consumers and SMEs alike. Source: Information from disruptafrica!
