In a bold leap forward for the e-commerce landscape, Daydream, led by veteran e-commerce strategist Julie Bornstein alongside esteemed co-founders Matt Fisher, Dan Cary, Lisa Green, and Richard Kim, has secured $50 million in seed funding. The funding round was co-led by Forerunner Ventures and Index Ventures, with additional support from GV (Google Ventures) and True Ventures. This significant investment sets the stage for Daydream to unveil its transformative AI-powered shopping platform, promising to redefine how consumers discover and purchase fashion online.
Daydream emerges at a pivotal moment, harnessing cutting-edge AI, machine learning, and computer vision technologies to craft a seamless and personalized shopping experience. Unlike traditional e-commerce platforms grappling with retrofitted AI solutions, Daydream is purpose-built from the ground up to integrate the latest advancements in AI directly into its core, promising a paradigm shift in online shopping.
Julie Bornstein, renowned for her pivotal roles at Stitch Fix, Sephora, and THE YES, brings over 25 years of expertise in revolutionizing digital shopping experiences. “We’re thrilled to introduce Daydream, where advanced AI meets the art of fashion curation,” remarked Bornstein. “Our platform will empower consumers to effortlessly discover and engage with a vast array of high-quality brands, setting new standards for personalized shopping.”
The platform’s innovative approach promises to redefine the shopping journey by offering a highly curated selection of women’s and men’s fashion, supported by a superhuman search engine that adapts to individual preferences. This marks a departure from traditional search methods, aiming to transform shopping from a transactional experience into a personalized journey of discovery.
Kirsten Green, Founder of Forerunner Ventures, highlighted Daydream’s potential to revolutionize the retail sector: “Daydream is leading the charge in transforming search into a personalized service that enhances the consumer experience. Their unique blend of fashion curation and AI-driven technology positions them at the forefront of innovation.”
Danny Rimer, Partner at Index Ventures, echoed this sentiment: “We see tremendous potential for Daydream to disrupt the fashion industry with its AI-driven approach. Julie and her team’s deep understanding of consumer behavior and technology uniquely position them to redefine online shopping.”
With an impressive roster of partnerships already in place and a commitment to elevating the online shopping experience, Daydream is poised to reshape the future of fashion retail. Stay tuned for the beta launch this fall, promising a new era of personalized, intelligent shopping.
